Love Light Training Review

As a marketer in the lighting industry, enrolling in the Lighting Industry Association's Love Light training was fantastic for my professional growth. This course provides an in-depth understanding of the lighting sector, crucial for anyone looking to excel in this field. Here's what I found particularly beneficial:

Course Highlights

• Flexible Learning: The Love Light training itself is online and you can participate when you see fit without having to complete it in one sitting.
• Accessible Learning: With the course being online, it is available to participants from any location. It requires only internet access, thus reaches a global audience.
• Interactive Learning: The course features engaging modules with practical exercises that helped solidify my understanding of lighting concepts.

Detailed Modules Overview

Module 1: Your Bright Future
This module kick-started the Love Light training by highlighting the vast opportunities within the lighting industry. It motivated me to explore what the different roles within lighting do and how they interact with one another.

Module 2: A Vital Part of Modern Life
Understanding how integral lighting is to our daily lives has helped me appreciate its significance. This module additionally provided me with the knowledge to craft compelling marketing narratives that resonate with our target audience.

Module 3: Optimising the Work Environment
Learning about the impact of lighting on workplace productivity and wellbeing gave me practical insights. These are directly applicable from the Love Light training into B2B marketing, where demonstrating tangible benefits is key.

Module 4: A Positive Response to Megatrends
This module was particularly eye-opening. It discussed global trends such as climate change and artificial intelligence, enabling me to align our marketing strategies with the latest industry innovations, consumer demands and fitting it in with the Circular Economy.

Module 5: What Next for You?
The final module was a summary of the history of lighting. As well as this, it provided additional resources for me to pursue at my own leisure to expand my knowledge of the industry.

Love Light Training Personal Takeaways:

• Enhanced Industry Knowledge: The course significantly broadened my understanding of lighting principles and trends, directly impacting my effectiveness as a marketer.
• Career Advancement: The insights gained have not only improved my marketing skills but also provided new career possibilities within the lighting industry and my career path.
• Networking Opportunities: Connecting with peers and professionals during the course has strengthened my professional network, providing extra valuable knowledge and potential collaborations.

Other Feedback:

Don't just take my word for it though, here is what my colleagues have to add regarding the course:

• "I found it was enough content to both get me started and interested, it certainly left me wanting to learn more about the topic – in particular the more technical side of it, which I think would be very beneficial for my role." - Nico
• "Brilliant introduction to lighting, I would thoroughly recommend to anyone who isn't familiar with the industry." - Stuart
• "An easy and enjoyable course summarising an introduction of all aspects of the lightning industry; from the technical side and history to the importance and effects of light in our living environment." - Dora

Conclusion

The Lighting Industry Association's Love Light training has been instrumental in my career as a marketer. Moreover, the practical applications have equipped me with the knowledge and skills necessary to excel in the lighting industry. For anyone looking to deepen their understanding and advance their careers, I highly recommend this course.

This blogpost was created by Bethany Hall-Fletcher in partnership with the Lighting Industry Association.